Shop New In
Make this festive season unforgettable with our exciting range of new products! Ensure your store has this season's must-have trending toys with our thoughtfully designed new toy collection. Shop awesome axolotls, trending fidget toys, and our latest Living Nature stuffed animals.
Rewards made just for you...
Are you excited to earn rewards with every order? Keycraft Smile Rewards turns your purchases into savings. Start collecting today to unlock exclusive discounts and smile!
Find out moreDisplay Solutions that really work!
We provide unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.
Browse Display StandsBestselling Display Stands
Looking for new ways to impress your customers? Explore our unique display stands.
Become a Keycraft Partner!
Join the fun and become a Keycraft stockist today. Delight your customers with our amazing toys and let us create the perfect solution just for you. We've got everything you need to boost your sales and keep smiles all around!
Our Best-Selling Toy Categories
Shop innovative products from our best-selling toy categories.
We’re just a phone call or click away...
If you ever require any assistance, reach out to our friendly customer service team over the chat feature, email or simply give us a call. We will be happy to help!
Contact UsLatest News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge.
Retailers Guide: How to run a Christmas grotto
Discover Keycraft's essential tips for retailers on setting up and running a Christmas grotto in store.
Why parent appeal is a big seller
By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.
Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday
Black Friday is nearly here, and we've got nearly 50 years of expertise to help toy retailers make it a success!
Retailers Guide: How to run a Christmas grotto
Discover Keycraft's essential tips for retailers on setting up and running a Christmas grotto in store.
Why parent appeal is a big seller
By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.
Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday
Black Friday is nearly here, and we've got nearly 50 years of expertise to help toy retailers make it a success!
Discover an Exciting Variety of Toys in Australia with Keycraft
Looking for Toys in Australia? We offer a comprehensive selection of toys. From timeless retro toys that evoke nostalgia to lifelike plush toys that offer camaraderie and educational toys that inspire and ignite creativity, we cater to any taste. We place a premium on offering toys that stand the test of time, ensuring countless hours of play and fun.
At Keycraft, we also place a strong emphasis on sustainability which plays a significant role in our product development and production processes. Many of our toys, such as our SMOLs range and wooden toys, are crafted from eco-friendly materials including recycled plastics and responsibly sourced wood. We are dedicated to crafting sustainable toys that positively impact the planet.
Wholesale Toys in Australia for Entertainment and Education
When it comes to sourcing wholesale toys in Australia, it’s essential to find the right supplier. Toys don’t simply entertain, they also serve as important tools that seamlessly blend enjoyment, amusement and development. Our extensive collection of toys wholesale in Australia has been thoughtfully curated to infuse the joy of learning and entertainment.
The love children have for toys is no secret, and it’s connected to the science of impulse buying. We create toys and displays that strategically target these impulses, meaning more sales and improved profitability for your business.
At the heart of Keycraft lies our dedication to family values and a contagious love of fun. With almost fifty years of experience, we have established ourselves as a seasoned toy wholesale company that’s dedicated to delivering toys that entertain and educate on a global scale. Over this period, we’ve distilled our wealth of data and expertise into a singular concept: The Science of Impulse. Our journey, which began in 1974, has been marked by continuous adaptation to a changing world while remaining faithful to our key values.
Premium Quality and Cheap Bulk Toys Wholesale in Australia
At Keycraft, we specialise in providing distinctive retail solutions that improve impulse sales in retail shops and tourist destinations worldwide. We are one of the go-to wholesale toy suppliers for innovative, quality-crafted toys, backed by outstanding customer service when you buy cheap bulk toys wholesale in Australia. Our toys are thoughtfully presented in a Counter Display Unit (CDU) with captivating packaging designed to grab the attention of children and adults who pass by. These accompanying CDUs act as useful tools designed to increase sales within your retail space. We are your ideal retail partner and we’ll work with you to align with your goals and we’ll be there to support you as your business grows. If your sales are not increasing in this product category, we are not doing our job.
While we don’t impose a minimum order value, a minimum purchase of at least one CDU is required. Regardless of whether you’re part of a retail chain or you’re the owner of an independent store, Keycraft is here to support your needs.
Quality and Affordability with Our Australian Toy Wholesalers
At Keycraft, our family values and deep sense of fun are at the centre of what we do. Our extensive range of premium toys promises quality and delight for all ages. We’re a wholesale toy distributors in Australia that offers nearly five decades of experience and experience providing toys that educate and entertain worldwide.
Whether you’re part of a chain or an independent store looking for Australian toy wholesalers, Keycraft is here to help. With retro toys, soft plush toys, educational toys and more available, get in touch to see how we can assist. Join us in spreading smiles, one toy at a time.