The Toy People

Welcome to Keycraft Australia! We support innovative retailers, like you, with impulse pocket money toys and creative point of sale solutions that really work. Also, the home of Living Nature, the animal lovers favourite toy collection. Interested? Continue reading to find out more.

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Download our catalogue

With new products and all-time favourites on every page, flick through our catalogue to find everything you need. From trendy Pocket Money toys, and cuddly Living Nature animals to theatrical display stands you’ll find your perfect retail solution all in one place with Keycraft

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Featured Brands

Our Range of Best Selling Wholesale Toys in Australia

Shop Our Best-Selling Toy Categories

Shop our range of innovative from our best-selling toy categories!

Innovative Display Stands

We provide unique retail solutions to boost impulse sales in retail stores and tourist attractions across the globe. Learn more about our high-volume and high-impact display solutions here.

Browse Display Stands

How can we help?

Reach out to our team to see how we can help. Keycraft Global offers innovative and fun toys, crafted with quality and exceptional customer service. From educational toys to plush animals, we bring joy to kids and adults alike.

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Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.

How to build relationships with your retail customers

Learn how successful retail brands build relationships with customers to increase their lifetime value.

How to add value in your tourist attraction retail store

These simple but effective tactics improve the retail experience and help generate more tourism customers.

How retailers can benefit from impulse purchasing

What is impulse purchasing, how does it work, and how could it benefit your retail business?